For the last week or so, I’ve been working on a plugin for wordpress that allows people to create a viral marketing campaign using wordpress and Twitter. Viral marketing with twitter you say? How’s that work?
It’s actually quite simple, and it’s based on the “tell-a-friend” email scripts of old… It goes something like this:
1. Twitter user arrives at the site and sees an offer to get something they want. To get this offer, they must enter their twitter username and password.
2. Twitter user enters twitter username and password, causing a forced follow and forced retweet message to go out over their account. The message contains a link back to the site.
3. Twitter user’s friends (followers) see the tweet and click the link.
4. Back at 1 we go.
On top of that, your also building your own twitter list for future marketing campaigns.
Don’t believe it works? Check out the change in growth on Ann Sieg’s twitter account, starting on March 7th, 2009, she activated this very same code. You can see the change in her twitter growth… Quite drastic.
Of course, you have to achieve 2 things for it to truely work. One is critical mass… Nothing goes viral unless a large group sees it. The other is something to offer… People won’t give you their twitter username and password unless they trust you, or you get something out of it.
In any case, if you want to apply twitcapt to your own site and maybe achieve some viral traffic, check out http://www.twitcapt.com/